Responsible Artificial Intelligence (AI) Statement

01Our Philosophy

Artificial intelligence should enhance human expertise—not replace it.

We use AI to help improve efficiency, accelerate analysis, identify patterns, support decision-making, and assist with operational processes.

Important business decisions remain subject to human oversight and professional judgment.

We believe responsible AI requires transparency, accountability, and continuous evaluation.

02How We May Use AI

Bark Technologies may use AI and related technologies across various aspects of our business, including:

• Marketing analysis
• Campaign optimization
• Data analytics
• Customer acquisition insights
• Reporting
• Business intelligence
• Software development
• Quality assurance
• Customer communications
• Operational efficiency
• Content development
• Internal research
• Workflow automation
• Fraud detection
• Technical troubleshooting
• Product improvement

As our business evolves, additional AI-supported capabilities may be introduced.

03Human Oversight

AI assists our teams—it does not replace them.

Where AI contributes to recommendations, reporting, analysis, or operational workflows, qualified individuals remain responsible for reviewing outputs and making appropriate business decisions.

We recognize that AI systems may produce incomplete, inaccurate, or biased results.

Human review remains an important part of our decision-making process.

04Privacy and Data Protection

Protecting personal information remains a priority regardless of whether AI technologies are used.

Our use of AI is subject to our Privacy Policy and applicable privacy laws.

When working with AI-enabled tools, we strive to:

• Respect data privacy
• Protect confidential information
• Limit unnecessary data exposure
• Use reputable technology providers
• Apply appropriate security practices
• Evaluate vendor privacy commitments

05Fairness and Responsible Use

We are committed to using AI in a manner that is fair, responsible, and respectful.

We seek to avoid the intentional use of AI in ways that:

• Unlawfully discriminate against individuals
• Promote deceptive practices
• Misrepresent information
• Violate applicable laws
• Infringe upon intellectual property rights
• Compromise privacy or security

We continuously evaluate our AI practices as technology and legal standards evolve.

06Accuracy and Reliability

Artificial intelligence is a rapidly developing technology.

While AI can provide valuable insights and improve efficiency, it is not infallible.

AI-generated content, recommendations, analyses, or outputs may contain inaccuracies or omissions.

Where appropriate, Bark Technologies validates AI-assisted work through human review and professional judgment.

07Security

Bark Technologies considers security when evaluating AI technologies.

We seek to work with providers that maintain appropriate safeguards for data protection, system integrity, and operational security.

Access to AI-enabled systems may be restricted based on business need and internal policies.

08Intellectual Property

We respect intellectual property rights in our use of AI technologies.

Where appropriate, Bark Technologies seeks to:

• Respect copyrights
• Respect trademarks
• Protect proprietary information
• Safeguard confidential business information
• Comply with applicable licensing requirements

Our use of AI does not alter our commitment to ethical business practices or respect for the intellectual property of others.

09Continuous Improvement

Artificial intelligence is evolving rapidly.

Accordingly, Bark Technologies regularly evaluates emerging technologies, industry best practices, regulatory developments, and ethical considerations to improve how AI is used throughout our organization.

Responsible AI is an ongoing commitment—not a one-time initiative.

10Transparency

We believe transparency builds trust.

When appropriate, Bark Technologies may disclose when AI-assisted technologies contribute to products, services, communications, analytics, reporting, or operational processes.

The level of disclosure may vary depending on the nature of the service being provided.

11Compliance

Our AI practices are designed to support compliance with applicable laws and regulations, including privacy, consumer protection, intellectual property, and other legal requirements that apply to our business.

As legal frameworks governing artificial intelligence continue to evolve, Bark Technologies intends to adapt its practices accordingly.

12Questions

Questions regarding this Responsible AI Statement or our use of artificial intelligence may be directed to:

13Updates to this Statement

Artificial intelligence technologies continue to evolve rapidly.

Bark Technologies may update this Responsible AI Statement from time to time to reflect changes in technology, legal requirements, business practices, or industry standards.

The Effective Date above indicates when this Statement was last revised.